We are a regulated investment platform, and we are here for two purposes from a communications point of view. The first is to support you in issuing the investment, and ensuring communications you want to issue are compliant. The second capacity is that we are seeking to recruit investors ourselves, via our brand, and this activity may well support you in your efforts to build awareness around your own green investment offer.

Supporting your communications

• We provide regulatory sign-off on all communications connected to the investment that you want to make
• We provide the investment platform, handle transactions and investment payments
• We communicate and promote the investment to Abundance members, for instance via email to registered users
• Run the email communications funnel to convert interested users into investors
• Provide customer service, answering practical questions from residents about the investment process - both before they invest and after
• Provide support to councils on their comms planning, such as through this wiki!

Recruiting investors into our brand

We are running our own brand communications campaigns across the country seeking to recruit investors. This activity might be in your area, because we tend to try and recruit investors with a local active raise.

The focus of our communications is recruiting customers based on our brand. This will compliment your communications plan, as we will be able to reach different people to those who are receiving your comms - and hopefully amplify the impact of our efforts.

Examples of Abundance campaign comms below. As you will see these communications are generally focussed on pushing the higher level benefits of the raise to recruit investors from our target market.