It is good to use established email channels to let engaged residents know about the investment.
The most effective is a single topic email - where a whole email is given over to the investment. But it can also be sensible to use teasers within general newsletters, or environmental / green emails, to help build a regular cadence of mentions of the raise while it is live.
It is effective to communicate raise milestones - such as launching, progress, or closing dates. And, due to its long form, it can be used to unpack more key messaging than other channels. Teasers can be a good way of reinforcing headline key messaging.
Also consider using targeted email to push out deeper content around use of funds, to support the narrative build in follow on raises.
For a single topic email, the longer risk warning is needed.
Investments are long term and may be hard to sell. This is not a savings account. Changes in market interest rates may affect the value of your investment if you sell before maturity. Approver: Abundance (525432). Approval date: [01/07/2025]
For a teaser, the short risk warning is sufficient
Investments are long term and may be hard to sell. Approver: Abundance (525432). Approval date: [01/07/2025]
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Some of the examples given were created during times when different risk warning rules applied. Please use the copy specified above for risk warnings in all cases - disregard the specific wording used on the examples below in the event that it diverges.
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Standalone resident email push 1.eml