Your first raise comms plan will likely be more involved than follow on raises, as there is a lot of key messaging to get out there. The key principle of our communication in this first raise are building awareness using as wide a range of channels as we can.

You can get support on building messaging for your first raise here.

Skeleton comms plan

Here is an example skeleton communications plan that you might run across a 3 month raise. Obviously the specifics depend on the assets you have available - specific guidance on channels and best practice can be found in the marketing channels section on the homepage.

<aside> 💡

It is also great to take advantage of tactical opportunities in the raise period to promote the investment. Any green new stories - even those that are not directly linked to the projects being funded by the investment - can be an opportunity to cross-promote the investment and should be included in the comms plan

</aside>

Month 1 - focus on launch messaging

• Launch press release
• Email lists - push launch via standalone emails / email newsletter insertions
• Social media - focussing on investor benefits, reaching out to residents less familiar with investing
• Broad reach channels start - investor magazines, physical posters, Google ads (if using)
• Start targeting businesses (if you are doing so)
• Internal comms channels

Month 2 - milestones and building the narrative

• Social media - pivot into impact messaging and milestones
• Followup emails to specific interest lists (e.g. green / environmental update lists)
• This is a good time to host a webinar

Month 3 - reiterate benefits and closing soon

• Social media - pivot back into launch messaging and ‘closing soon’
• Closing soon emails to email lists
• Closing soon press release