Why use this channel?

It can help build confidence around the investment offer if you have content on your own website about it. This is because residents will typically search for the investment when they hear about it, so having reassurance from both your side and ours of the existence of the investment can have a positive impact.

Messaging guidance

There are two typical ways that councils deploy website content about the investment:

There are examples of both of the above in section below.

Risk warnings and disclaimers

Due to the nature and level of detail given on website pages, the longer form risk warning is required.

Investments are long term and may be hard to sell. This is not a savings account. Changes in market interest rates may affect the value of your investment if you sell before maturity. Approver: Abundance (525432). Approval date: [01/07/2025]

Execution examples

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Some of the examples given were created during times when different risk warning rules applied. Please use the copy specified above for risk warnings in all cases - disregard the specific wording used on the examples below in the event that it diverges.

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