Your investment programme will have a customised web page on the Abundance site, which have different purposes in the user journey.
When your investment is open, you will have a main landing page, which looks like this:
Once your raise is closed, it will revert to a ‘coming soon’ state, with a place to residents to sign up for email updates, and updated information as you start to report on use of funds, like the below example:
For investors, there is a more condensed page which is accessible from within their logged in account. This page contains short summary information about the raise, as well as access to useful information such as the key terms. This page is not part of the journey for a new investor, it is only visible to people who have already invested.
Examples: https://www.abundanceinvestment.com/council/hammersmith-and-fulham (example with project funding data)
https://www.abundanceinvestment.com/council/bristol (example with no project funding data yet)
https://www.abundanceinvestment.com/council/hackney
Each council who launches an investment gets its own landing page. This is a permanent home on the Abundance site, with a fixed URL, which can deliver the headline council messaging, and provide links to both open and funded investment raise pages. This can be a permanent destination for your comms across all raises you do with us.
This page is co-branded, and has the potential to include rich media and links to onward content (such as councils’ own websites for details on current climate action).
The functionality on this page will change according to whether you have an open investment or not. We also use an email newsletter signup element on this page, which enables users that aren’t ready to register for an account with us yet can get information on the investment.
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What you will need to supply for this page:
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This is a more functional page which is viewable by existing investors for each round of the investment you issue. Content focuses on the use of funds, and also includes technical information like a payment schedule and key terms.