FCA rules require that all financial promotions are approved before they are issued. They must comply with particular rules, and include things like risk warnings - you can get more details here.
But not every communication you issue in that relates to the investment programme will be a financial promotion. Please refer to the list below to determine whether your communication needs to be submitted for sign off or not.
Financial promotion
- Any content that links directly to your investment page when it is open for investment
- Any content that contains a link / URL to your live investment page
- invest now by following this link
- Any content that mentions the investment financial benefits - such as returns
- Any content that is encouraging the reader to buy the investment
- Any ‘coming soon’ content that is specifically focussed on investment financial benefits
Not a financial promotion
- Content that is talking about the investment programme in general when you do not have an investment open
- Any content that is only talking about the green / impact benefits - e.g. projects content
- Update content for investors on the use of funds raised for a past investment
- Any content issued before the investment is live, providing it does not specifically mention investment financial benefits