If you haven’t come across these investments before, it can seem an intimidating project to get to grips with! But don’t worry, it is much simpler than it appears….

This hub contains all the information you need to get up and running to deliver an effective communications campaign to support your investment programme.

If you want some help getting started, we suggest the following content to get yourself up to speed in no time

Step 1: Find out the basics

Council investment basics

Key benefit messaging for investors

FAQs

Step 2: practicalities

The investor journey

Your bespoke website page

Abundance’s role

Step 3: preparing for your first raise

What is the raise process?

What to expect

Launch action checklist

Step 4: thinking about messaging

Target audience

Key messaging

Step 5: creating a comms plan

Comms planning principles