Get ready for your first investment on Abundance by following the process below. This will ensure you have everything ready in good time. You can follow the links among the steps below to get more assistance on any parts of the process.

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The steps below are particularly related to the execution of communications. There are other decisions that feed into this, which are likely to be taken by the wider project team.

Of critical importance is confirmation of the use of funds for your investment.

This is central to the messaging and you will require confirmation of this before you can execute the key elements of the launch communications.

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3 months ahead of launch

• [ ] Decision: branding
• [ ] Decision: investment naming
• [ ] Develop comms plan >> start here
• [ ] Create key messaging

2 months ahead of launch

• [ ] Supply brand assets
• [ ] Create copy for the council landing page
• [ ] Supply images for the council landing page (2 x images related to project delivery)
• [ ] Create copy for the investment listing page
• [ ] Supply images for investment listing page (2 x images related to project delivery, ideally different from the above)
• [ ] Confirm spokesperson for use on the council landing page
• [ ] Supply image headshot of council spokesperson

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Get more details on the bespoke website pages mentioned above here

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In the month before launch

• [ ] Create launch communications for Abundance signoff (using rate placeholder)
• [ ] Familiarise yourself with the FCA rules on communications