Welcome to your support hub for all things relating to Abundance council investments. This resource is for council comms officers, and should give you everything you need to know to create compelling communication plans and executions to promote your local green investment scheme.
If you are new to Abundance investments, and want to get yourself up to speed on the investments, how they work, and some of the key communications planning principles, we recommend you start on the page below, which will walk you through all you need to get started.
Get started with council investments
Otherwise, you can access all the content in this hub using the links below. If you are looking for information that you can’t find in the knowledge hub, please let us know and we will do our best to add it!
Remember that all communications promoting the investment must receive signoff via Abundance before they are issued. Follow the process on the link below to request approval. You can get more information on which communications must be submitted for approval in the ‘marketing channels’ section below.
Please submit any approvals a minimum of 48 hours ahead of your intended publication date, to allow time to make revisions if necessary.
Submit a communication for approval
All the background information you need about these investments, target market, and how they work.
Describing the investment returns
Institutional and social investors
All you need to know when you are getting ready to launch your first investment.
Guidelines and best practice on how to craft a comms plan and narrative arc to support your raise process.
Key benefit messaging for investors
Example comms plan: first raise
Example comms plan: follow on raise
Specific guidelines, and best practice examples, for commonly used communication channels.
What is a financial promotion?
Advertorial / residents magazines
This site is intended for councils who are in the process of issuing an investment through Abundance, or are considering issuing an investment through Abundance in the future. The information presented here is for guidance only, and is not intended for direct use with an investor audience without first seeking separate approval through Abundance.
© Abundance 2026
Abundance Investment Ltd, Hamilton House, Mabledon Place, London WC1H 9BB, UK
We are a limited company registered in England and Wales (07049166)